Direct with Disney or Join a Disney Travel Host Agency?

Women smiling with treats at Walt Disney World Resort

If you’ve ever researched how to become a Disney travel agent, you’ve probably asked yourself: “Should I apply directly to Disney, or should I join a Disney travel agent host agency?” It’s one of the biggest questions new agents face — and the answer makes a world of difference in how your business will grow.

Let’s break down both options so you can see the pros, cons, and why most aspiring Disney specialists choose to partner with a host agency instead of working directly with Disney.

How Disney Works With Travel Agents

Disney does not hire individual agents who want to sell vacations from home. Instead, they work with agencies that are registered with industry organizations like IATA (International Air Transport Association) or CLIA (Cruise Lines International Association).

That means you can’t simply apply to Disney and get a “Disney travel agent license.” Instead, you must be affiliated with an accredited agency.

So if you want to sell Disney vacations as an independent agent, you have two realistic paths:

  1. Start your own fully accredited travel agency (requires industry numbers, insurance, contracts, and a large financial investment).
  2. Join a reputable host travel agency that already has those Disney credentials.

Let’s explore both avenues and see which one is the best choice for you to achieve your travel and business goals.

Turn your passion into

a business. your way.

Boardwalk Travel Agency is one of the fastest-growing host agencies in the country.
Join our team today and begin building your travel business on your own terms.

What Is a Host Agency?

A host agency is a larger travel business that independent contractors (like you) can join. The host provides industry credentials, supplier relationships, training, and support so you can focus on booking travel for your clients.

For example, Boardwalk Travel Agency is one of the country’s top host agencies and provides our new agents with:

  • Access to Disney and other top travel suppliers like Universal, Sandals, cruise lines, and much more
  • High commission splits
  • Training and mentorship
  • A community of supportive fellow agents

This means you get to run your own Disney travel business without the high startup costs or red tape of becoming an accredited agency on your own.

You can also read our article about why we think Boardwalk is the best host agency for travel agents.

What About Working Directly With Disney?

Some people imagine they can just apply to Disney to become a travel planner. But Disney does not operate that way.

The closest thing would be applying for a job with Disney in their call center or sales office — where you’re an employee taking inbound calls and booking vacations. That role is very different from being an independent Disney travel agent.

In that case, you’re an employee, not a business owner. You work on Disney’s schedule, not your own. You earn a fixed hourly wage, not commissions based on your effort. And tou won’t build your own brand or client list.

For most people who want flexibility, commissions, and entrepreneurship, joining a Disney host travel agency is the clear path.

If you’re worried about not having a background in travel or Disney, check out our article on how to become Disney travel agent with no experience.

Training and Education

Knowledge is critical to your success as an agent, so you’ll want to make sure that you join a host agency that provides you with excellent training and support.

Everyone can get access to the Disney College of Knowledge, which is Disney’s online program to train you on Disney resorts, parks, cruises, and more.

In addition to the Disney College of Knowledge, your host agency should provide you with specific training for suppliers, including Disney. For example, Boardwalk agents also get:

  • Business-building training
  • Marketing templates and strategies
  • One-on-one mentorship to get you started on the right foot
  • Peer support in our private Facebook group

Working directly for Disney, you’ll get product training — but not business coaching, because you’re not building your own business.

Flexibility and Lifestyle

One of the biggest reasons people want to become Disney travel agents is flexibility.

With a host agency: You set your own schedule, choose your own clients, and decide how much (or how little) you want to work. Want to book vacations part-time for extra income? Totally possible. Want to scale up to full-time? Also possible.

Working for Disney directly as an employee: You’re bound to Disney’s scheduling, hours, and policies. There’s no flexibility to work around your family’s needs, and you don’t control your workload.

Girl in a Disney Minnie Mouse dress

Branding and Ownership

When you join a host agency, you’re building your own book of business. Those clients belong to you, and they can become repeat customers who return year after year. You can market yourself as “the Disney expert” in your community and grow a recognizable personal brand.

Working directly for Disney, your clients belong to Disney — not to you. You won’t be building long-term relationships, and you won’t be creating your own brand.

Support and Community

This is one area where host agencies truly shine. At Boardwalk Travel Agency, we’ve built a private, supportive Facebook group where agents cheer each other on, answer questions, and share strategies.

Instead of feeling alone, you’re part of a lively community of agents who love Disney just as much as you do.

Working directly for Disney, you’d be part of a corporate environment. You’ll have coworkers, but not the same entrepreneurial, collaborative spirit you find in a host agency community.

Costs and Startup Requirements

Starting your own accredited agency requires thousands of dollars in licensing, fees, and insurance. That’s why most new agents choose to join a host.

  • With a Disney host travel agency: Low startup costs, usually a one-time or small monthly fee, with all credentials already in place.
  • Working directly with Disney: No cost, but you’re an employee with no ownership or commission flexibility.

So Which Path Is Right for You?

If your dream is to build something that you can run your own way, with support from experts, joining a host agency is the way to go. You will be able to:

  • Be your own boss
  • Work from anywhere
  • Earn commissions based on effort
  • Build long-term client relationships
  • Have flexibility in your schedule

If instead you want a traditional job with predictable hours, steady pay, and no entrepreneurial risk, then working directly for Disney as an employee might suit you better.

But for most people drawn to this opportunity, the host agency path offers the magic mix of freedom, fun, and income potential.

Final Word

If you’ve made it this far, you are clearly someone who wants to pursue your dreams of building your own travel business, on your own terms.

If you’re ready to make Disney magic part of your career, Boardwalk Travel Agency is ready to help you succeed. Join the Boardwalk family today and let’s start making your dream a reality!

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WE'RE HOST AGENCY FOR ALL

Wait - want to unlock amazing travel benefits?

You love to travel. Have you ever thought about becoming a travel agent yourself? Boardwalk helps you get started with training, support, and community engagement.

2026 CLIA INFORMATION

CLIA has recently updated their website! In order to join or to renew your membership, you will need to visit trade.cruising.org, scroll down and click on “North America”, and then scroll down and click on “Join/Renew.”
 
Before applying, you will want to make sure that you meet the requirements listed below. There are no refunds given if you do not meet the requirements.

  • 2 commissioned/paid bookings in the year, paid to the agent. Mears, Viator, TAAP Activities, and Scooterbug do not count. Commissions under $20 and one-night hotel stays do not count toward this requirement.
  • Bookings cannot be used for more than one CLIA year. For example, if you are applying for the 2026 card, you must have at least 2 bookings that meet the requirements above and were not used to qualify for your 2025 card.
  • Agent call completed (book an appointment here).
  • Joined the Facebook group.
  • Must be registered with multiple suppliers and active with the trainings.
Remember that a CLIA card is only required if you plan to use Travel Agent benefits. It is never required for booking travel or earning commission.

TIPS FOR NAVIGATING THE NEW CLIA WEBSITE

Some agents have run into issues with the new CLIA website since the rollout. Below are a few tips that have helped other agents complete the renewal/joining process successfully.

  • Try incognito mode on a laptop or desktop computer. Agents have had better results this way. If that doesn’t work, try switching to a different browser.
  • Boardwalk should appear under “Company Affiliation for Individual Members”. If it does not, click “Add” and then search for Boardwalk using number 00039054. If you have done all other steps successfully and still cannot submit the form, you may need to delete the agency affiliation and search and add it again.
  • Carefully fill out all information using YOUR personal information and address.
  • If ANY information has been autofilled, delete it and type it in manually.
  • You will need to upload a recent photo of yourself, passport style and size, so have one ready. Be sure to preview your photo and meet their requirements. CLIA may attempt to reuse a past photo that is too large. Try adding one that is 150×150 or a little smaller than 150×150.
  • If you get to the checkout screen and your order is not loading, do not close the window. Wait with the window open and your cart should refresh and load within 5 minutes. You can try to refresh manually if it doesn’t load in 5 minutes.

GUIDE TO SUPPLIER RESERVATION NUMBERS

Allianz:  11-digit alpha-numeric (starts with an E)

Away We Go:  INV # (INV-1234)

Expedia TAAP:  14-digit itinerary # (starts with a 7)

Disney Packages (all resorts):  Confirmation #

Disney World and Aulani Room Only bookings:  Travel Plan # (starts with a 7 or a 9)

Disney World Ticket Only:  12-digit alpha-numeric confirmation #

Disney World VIP tours:  12-digit alpha-numeric SNAP #

Disneyland Room Only bookings:  Confirmation #

Disneyland VIP tours:  Tour ID #

Disneyland Ticket Only:  20-digit confirmation # (starts with DD)

Carnival:  6-digit alpha-numeric booking #

Celebrity:  5-7 numeric digit booking #

Holland America:  6-digit alpha-numeric booking #

Marriott:  8-digit numeric confirmation #

Mears:  Submit separate requests for each *1 and *2 booking numbers (if applicable)

MSC Cruise Line:  8-digit numeric booking #

Norwegian Cruise Line:  8-digit numeric booking #

Princess Cruise Line:  6-digit alpha-numeric booking #

Royal Caribbean:  5-7 numeric digit booking #

Sandals:  8-digit numeric booking #

Scooterbug:  7-digit alpha-numeric, starts with a letter (R-123456)

Universal direct-booking (non-VAX):  9-digit alpha-numeric booking #

Universal (booked via VAX): 8-digit alpha-numeric VAX booking #

VAX:  8-digit alpha-numeric booking #

Viator:  BR # (booking reference)

Viking Cruise Line:  7-digit numeric booking #

Virgin Voyages:  6-digit numeric booking #

Phone/Text: 407-743-5252

Starting in mid-2025, most EU countries will require foreign travelers to apply for ETIAS before traveling to Europe. In the past, most travelers with a valid passport did not require any kind of VISA to travel to EU countries. While this remains true, they will need to apply for ETIAS before traveling. Here’s everything you need to know about this new program and how you can help your clients apply before they travel.

What is ETIAS?

The European Travel Information and Authorization System or ETIAS is a new travel documentation system that the EU is implementing for passport holders of 59 countries including the U.S.A. Most countries in the EU will require travelers to apply for ETIAS before visiting.

How do I apply for ETIAS?

You will apply for ETIAS on their main website. Note that they are currently not requiring travelers to submit applications at this time. Anyone traveling closer to mid 2025 should check their website for updates.

What’s required to apply for ETIAS?

Your clients will need to provide a valid passport (with at least 3 months of validity left and traveling before it expires). They will also need to pay a €7 application fee per person.

What type of travel requires ETIAS?

Your clients will need to apply for ETIAS if they are flying into a country that requires it or plan to step foot in a country that requires it. This includes guided travel, cruises and river cruises. The supplier will provide more information about ETIAS and what is required of the client before or after the booking.

Do my clients have to apply for ETIAS everytime they travel to EU countries?

No. ETIAS is valid for 3 years or until your clients passports expire; whichever comes first. If your clients renew their passport, they will then need to reapply for ETIAS before visiting most EU countries.

How can I apply for ETIAS on behalf of my clients?

As a Travel Professional you can apply for ETIAS on behalf of your clients. You will go through the same application process as anyone except there will be an extra step where both the client(s) and yourself will sign a declaration of representation stating that that all parties understand you are filing on their behalf and will do so correctly.

In some cases it may be easier to have your clients apply themselves with you walking them through the steps of doing so.

When should I apply for ETIAS?

You should apply for ETIAS BEFORE you purchase tickets or make reservations.

Most applications will be processed within minutes and at the latest within 96 hours. However, some applicants may be asked to provide additional information or documentation or to participate in an interview with national authorities, which may take up to additional 30 days.

my disney experience logo

Prepare for Your Walt Disney World Vacation

Take action now to prepare for your upcoming Walt Disney World® vacation! Link your reservation and tickets to stay informed about important next steps and key planning dates, including important Know Before You Go resources.
Follow these simple steps to get started:

Register or Sign In to Start Your DisneyExperience.com

This will take you to the My Disney Experience website. Sign in using your Disney Account or create one. Then, create your Family and Friends list for your travel party. You'll need this to assign Tickets to them and to make Theme Park reservations.

Link your reservation

Once you're signed in to My Disney Experience, enter your Resort Confirmation number provided by your Travel Professional.

Please note: You'll need to verify the names of everyone on this reservation. If you need to make any modifications, we recommend you contact your Travel Professional before you link your reservation.

Link your Walt Disney World Ticket or Pass

To prepare for making Theme Park reservations, each Guest ages 3+ in your travel party must have a valid ticket linked for each day they wish to visit the Disney Parks.

Please note: If you have a room and ticket package for a select Walt Disney World Resort hotel, your tickets will be included when you link your Disney Resort reservation and you can skip Step 3.

Make your Theme Park Reservation in the Disney Park Pass System

Choose the date and Theme Park that you'd like to visit from the available reservations in the Disney Park Pass system via My Disney Experience. Please note that dates and Theme Park selections are limited and subject to availability. Remember, to enter a Walt Disney World Theme Park, each Guest ages 3+ in your travel party must have both a valid ticket for admission and a Theme Park Reservation for the same Park on the same date, for each day they wish to visit.

Review and Confirm Your Plans

Carefully review and confirm your selected park and date. Once confirmed, your reservation will appear in My Plans on the My Disney Experience website.

DOLLYWOOD

Customer Service:

Bookings: Agents must call 1-800-DOLLYWOOD (1-800-365-5996)
Group Bookings: Call 865-428-6789 or email [email protected]
Schedule: Mon-Sat 7:30am - 8:00pm ET, Sun 8:00am - 7:00pm ET

Training Platform:

Booking Platform:

Phone call with reservation center.

Private Location:

N/A

Transfer Booking:

No

Commission Rate:

10%

Travel Insurance:

Use Allianz

Benefits:

FAQs:

- Agents must call in for reservations and use Boardwalk’s CLIA number (00039054).
- No commission on tickets, only on the hotel stay.
- Email invoice to [email protected]
- Submit for commission request on our website after you send in the invoice
- Commission only on DreamMore Resort and Spa, and Heartsong Lodge and Resort (10%)
- Commission paid only on Regular, AAA and AARP rates

List of places with resident sales restrictions (we cannot sell to people living in these places):

  • Cuba
  • North Korea
  • Iran
  • Syria
  • Crimea (region of Ukraine)
  • Russia
  • Belarus
  • Donetsk (region of Ukraine)
  • Luhansk (region of Ukraine)
  • Kherson (region of Ukraine)
  • Zaporizhzhia (region of Ukraine)

Boardwalk Travel agents should always offer travel insurance to each client. It will protect their travel and limit the risk of losing a customer because they were never offered a travel protection plan. Let the client be the one to reject, but every agent should offer it to every client.

7 Reasons to Buy Travel Insurance

Travel insurance isn’t just for expensive vacations. Travel insurance isn’t just for trips overseas. And travel insurance isn’t just for long journeys.

It’s essential to buy travel insurance for every trip, because you never know what might happen when you’re far from home! Every year, 55 million Americans purchase Allianz Travel Insurance to protect them against the most common travel mishaps.

Not sure if you need to insure your trip? Here are the top seven reasons to buy travel insurance.

1. Because you don’t want to lose all your money if you have to cancel your trip.

Even the best-planned trips sometimes have to be canceled. But many travel providers—such as tour operators, cruise lines and airlines—offer minimal or no refunds for last-minute cancellations. If this happens, can you afford to lose all the money you’ve spent on your trip?

One of the best reasons to buy travel insurance is having the protection of trip cancellation benefits. These can reimburse you for prepaid, nonrefundable trip costs when you must cancel for a covered reason. When you get your money back, you can book your vacation for another, brighter day.

What if you need to cancel for a reason that’s not covered? If you think that’s a possibility, consider buying the Cancel Anytime upgrade. Available on our most popular plans, OneTrip Prime and OneTrip Premier, Cancel Anytime can reimburse 80% of your lost non-refundable trip costs if you cancel your trip for almost any unforeseeable reason your plan does not already cover. That way, you can travel with confidence.

2. Because accidents can—and do—happen while traveling.

Healthy travelers often think they don’t need emergency medical insurance. The truth is, no one’s immune from illness and injury. We receive thousands of calls each year from American Allianz Travel Insurance customers who are experiencing a medical crisis during their trip, such as trauma, broken bones, heart attacks, and strokes. When you have travel insurance, you can contact 24-hour assistance for help in an emergency. Our team of experts can get you the help you need and may even be able to arrange payment in advance for covered emergency medical care.

3. Because your health insurance probably won’t work overseas.

If you get seriously sick or hurt in another country, don’t expect your health insurance card to help. “Many foreign medical facilities and providers require cash payment up front and do not accept U.S. insurance plans. Medicare does not provide coverage outside of the United States,” the U.S. Department of State warns.1 When you have travel insurance with emergency medical and dental benefits, it can pay for losses due to covered medical and dental emergencies that occur during your trip.

4. Because medical evacuations can be really expensive.

If you get seriously sick or badly hurt while traveling overseas, and you need to be taken via helicopter to the nearest high-quality hospital, the cost can be enormous. In some parts of the world, a medical evacuation can potentially cost six figures—and that doesn’t even include the expense of getting you home again.

Travel insurance with emergency medical transportation benefits can pay for you to be transported to the nearest appropriate facility if you suffer a covered illness or injury during your trip and our medical assistance team determines that the local medical facilities are unable to provide appropriate treatment. It can also pay for specialized transportation to bring you home, once your condition is stable.

5. Because travel delays are inevitable.

Airlines’ on-time stats rise and fall from year to year, but on average, around 18% of domestic flights are delayed.3 That’s not even counting the flights that are canceled! That’s why you need travel insurance with travel delay benefits, which can reimburse you for additional accommodation, meals or travel expenses and lost prepaid expenses due to a covered departure delay. You’ll be much happier if you have insurance that can reimburse you for your airport lunch or unexpected extra night in the hotel.

Here’s some even better news: You can get paid $100 per insured person, per day for a covered travel or baggage delay if you have SmartBenefits® (included with the OneTrip Prime and OneTrip Premier plans). You don’t need to provide any receipts—just proof of the delay!

6. Because a missing bag can ruin your trip.

In a recent survey, more than half of travelers said an airline had lost their luggage in the past. Just 34% of them ever got their missing bags back, and 72% said they’d lost an irreplaceable item.

When your suitcase goes AWOL, travel insurance can save the day. Baggage delay benefits can reimburse you for the reasonable additional purchase of essential items during your trip if your baggage is delayed or misdirected by a common carrier for 24 hours or more. Baggage loss/damage benefits can reimburse you for the actual price, actual cash value, repair or replacement of your lost/damaged items—whichever is less—based on the limits in your insurance policy’s letter of confirmation. Just remember: The best place for truly irreplaceable items is in your carry-on luggage, or at home.

7. Because sometimes, even expert travelers need a little help. 

One of the best reasons to buy travel insurance is the peace of mind you get from knowing help’s just a phone call away. When you face a crisis while traveling—a medical emergency, a lost passport, a stolen wallet, a natural disaster, etc.—you can always contact 24-hour assistance. Our U.S.-based team of travel experts will do everything in their power to take care of you and help make things right.