How Does a Travel Agent Make Money?

How does a travel agent make money? Man sitting in the airport with suitcase.

Embarking on a career as an independent travel agent is both exciting and rewarding. It offers the flexibility to manage your own business while helping clients create unforgettable travel experiences. Understanding the financial aspects of this profession is crucial to building a successful venture. So, how does a travel agent make money? Let’s explore the various income streams and strategies that empower independent travel agents to thrive in the industry.

And if you’re still deciding whether to take the leap into the world of travel but are feeling nervous about what it involves, be sure to read our article about how to become a travel agent without experience. And if Disney travel is your primary passion, you can also learn how to become a Disney travel agent with no experience.

Turn your passion into

a business. your way.

Boardwalk Travel Agency is one of the fastest growing host agencies in the country.
Join our team today and begin building your travel business on your own terms.

How Does a Travel Agent Make Money?

In the most simple terms, independent travel agents earn income through commissions and fees. Here’s a breakdown of the primary ways you make money as an agent:

1. Commissions from Travel Suppliers

Travel agents receive commissions from suppliers—such as hotels, cruise lines, tour operators, and airlines—for booking their services. These commissions are a percentage of the total sale and vary depending on the supplier and type of service. Boardwalk has some of the highest commission percentages in the industry!

  • Leisure Travel Commissions: Agents specializing in leisure travel often earn commissions on vacation packages, cruises, and tours. The commission rates can range from 10% to 20% of the total booking value. For instance, booking a $5,000 cruise with a 15% commission rate would earn you a $750 commission.
  • Group Travel Commissions: While airlines have reduced or eliminated base commissions over the years, travel agents can earn great money when booking groups. Service fees and negotiated commissions can be higher on group bookings because of the larger volume. Additionally, commissions from hotel bookings and car rentals contribute to their income.

2. Service and Consultation Fees

To increase their income, many travel agents charge service or consultation fees. These fees compensate for the time and expertise involved in planning complex itineraries or providing specialized services.

  • Planning Fees: For customized travel plans, agents may charge a planning fee, which covers research, itinerary development, and booking management. This fee ensures that the agent is compensated for their efforts, even if the client decides not to book.
  • Service Fees: Agents might impose service fees for specific bookings, such as airline tickets, especially when commissions are low or nonexistent. For example, a $50 service fee for booking domestic flights can offset the minimal or absent airline commissions.

3. Markups on Net Rates

In some cases, agents have access to net rates—wholesale prices offered by suppliers. Agents can mark up these rates to determine the selling price to clients, retaining the difference as profit. This approach provides flexibility in pricing and potential for higher earnings.

4. Overrides and Incentives

Suppliers may offer overrides—additional commissions or bonuses—based on an agent’s sales volume or performance. These incentives reward agents for meeting or exceeding sales targets and can significantly boost income.

5. Excursions and Other Services

Some travel agents collaborate with travel insurance companies, excursion providers, or other travel-related services. By referring clients to these partners, agents can earn commissions and add another revenue stream to their business.

How does a travel agent make money? Travel map with pins.

Becoming a Successful Travel Agent

So how does a travel agent make money? Now that you understand the fundamentals, you can take it to the next level and build a thriving business with these simple strategies:

1. Choose the Right Host Agency

Partnering with a reputable host agency provides access to preferred supplier relationships, higher commission rates, training, and support. A host agency like Boardwalk Travel Agency offers robust resources to help independent agents succeed. They provide comprehensive training programs, marketing tools, and a supportive community, empowering agents to build their businesses effectively. Read more about what makes Boardwalk the best host agency for travel agents.

2. Specialize in a Niche Market

Focusing on a specific travel niche—such as luxury cruises, destination weddings, or adventure travel—allows agents to become experts in that area, attracting clients seeking specialized knowledge. Niche specialization can lead to higher-value bookings and increased client loyalty.

3. Invest in Continuous Education

The travel industry is dynamic, with constantly evolving destinations, regulations, and technologies. Staying informed through continuous education ensures agents can provide the best advice and services to their clients, enhancing their value proposition.

4. Leverage Technology and Marketing

Utilizing modern booking tools, customer relationship management (CRM) systems, and effective marketing strategies—including social media and email campaigns—can help agents reach a broader audience and streamline operations. Boardwalk Travel Agency supports its agents with access to advanced technology and marketing resources, enabling them to manage their businesses efficiently. 

5. Build Strong Client Relationships

Providing exceptional service fosters client loyalty and encourages referrals. Personalized attention, prompt communication, and going the extra mile to meet client needs can set agents apart in a competitive market.

How does a travel agent make money? Woman typing on a laptop.

Why Choose Boardwalk Travel as Your Host Agency?

How does a travel agent make money? Selecting the right host agency is pivotal to your success as an independent travel agent. Boardwalk Travel Agency stands out as the best host agency for many reasons:

  • High-Paying Commissions: Boardwalk offers a competitive 70% commission split, higher than the industry standard, ensuring agents receive a substantial portion of the earnings.

     

  • Comprehensive Training and Support: Agents have access to extensive training programs, marketing tools, and a supportive community, empowering them to build successful travel businesses.

     

  • No Minimum Booking Requirements: Agents can book as much or as little as they prefer, providing flexibility to manage their business according to their personal goals and schedules.

     

  • Exclusive Travel Benefits: Active agents can earn benefits like discounted hotels, cruises, tickets, and more, allowing them to experience and recommend the best travel options to their clients.

     

If you’re ready to turn your passion for travel into a profitable and fulfilling career, Boardwalk Travel Agency is the perfect partner to help you succeed. As the best host agency for independent travel agents, we provide the tools, support, and industry connections you need to thrive. With top-tier supplier relationships, high commission rates, expert training, and a vibrant community of like-minded professionals, Boardwalk empowers you to build a business that fits your lifestyle. Don’t wait to start your journey—join Boardwalk Travel Agency today and take the first step toward your dream career in travel!

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Starting in mid-2025, most EU countries will require foreign travelers to apply for ETIAS before traveling to Europe. In the past, most travelers with a valid passport did not require any kind of VISA to travel to EU countries. While this remains true, they will need to apply for ETIAS before traveling. Here’s everything you need to know about this new program and how you can help your clients apply before they travel.

What is ETIAS?

The European Travel Information and Authorization System or ETIAS is a new travel documentation system that the EU is implementing for passport holders of 59 countries including the U.S.A. Most countries in the EU will require travelers to apply for ETIAS before visiting.

How do I apply for ETIAS?

You will apply for ETIAS on their main website. Note that they are currently not requiring travelers to submit applications at this time. Anyone traveling closer to mid 2025 should check their website for updates.

What’s required to apply for ETIAS?

Your clients will need to provide a valid passport (with at least 3 months of validity left and traveling before it expires). They will also need to pay a €7 application fee per person.

What type of travel requires ETIAS?

Your clients will need to apply for ETIAS if they are flying into a country that requires it or plan to step foot in a country that requires it. This includes guided travel, cruises and river cruises. The supplier will provide more information about ETIAS and what is required of the client before or after the booking.

Do my clients have to apply for ETIAS everytime they travel to EU countries?

No. ETIAS is valid for 3 years or until your clients passports expire; whichever comes first. If your clients renew their passport, they will then need to reapply for ETIAS before visiting most EU countries.

How can I apply for ETIAS on behalf of my clients?

As a Travel Professional you can apply for ETIAS on behalf of your clients. You will go through the same application process as anyone except there will be an extra step where both the client(s) and yourself will sign a declaration of representation stating that that all parties understand you are filing on their behalf and will do so correctly.

In some cases it may be easier to have your clients apply themselves with you walking them through the steps of doing so.

When should I apply for ETIAS?

You should apply for ETIAS BEFORE you purchase tickets or make reservations.

Most applications will be processed within minutes and at the latest within 96 hours. However, some applicants may be asked to provide additional information or documentation or to participate in an interview with national authorities, which may take up to additional 30 days.

my disney experience logo

Prepare for Your Walt Disney World Vacation

Take action now to prepare for your upcoming Walt Disney World® vacation! Link your reservation and tickets to stay informed about important next steps and key planning dates, including important Know Before You Go resources.
Follow these simple steps to get started:

Register or Sign In to Start Your DisneyExperience.com

This will take you to the My Disney Experience website. Sign in using your Disney Account or create one. Then, create your Family and Friends list for your travel party. You'll need this to assign Tickets to them and to make Theme Park reservations.

Link your reservation

Once you're signed in to My Disney Experience, enter your Resort Confirmation number provided by your Travel Professional.

Please note: You'll need to verify the names of everyone on this reservation. If you need to make any modifications, we recommend you contact your Travel Professional before you link your reservation.

Link your Walt Disney World Ticket or Pass

To prepare for making Theme Park reservations, each Guest ages 3+ in your travel party must have a valid ticket linked for each day they wish to visit the Disney Parks.

Please note: If you have a room and ticket package for a select Walt Disney World Resort hotel, your tickets will be included when you link your Disney Resort reservation and you can skip Step 3.

Make your Theme Park Reservation in the Disney Park Pass System

Choose the date and Theme Park that you'd like to visit from the available reservations in the Disney Park Pass system via My Disney Experience. Please note that dates and Theme Park selections are limited and subject to availability. Remember, to enter a Walt Disney World Theme Park, each Guest ages 3+ in your travel party must have both a valid ticket for admission and a Theme Park Reservation for the same Park on the same date, for each day they wish to visit.

Review and Confirm Your Plans

Carefully review and confirm your selected park and date. Once confirmed, your reservation will appear in My Plans on the My Disney Experience website.

DOLLYWOOD

Customer Service:

Bookings: Agents must call 1-800-DOLLYWOOD (1-800-365-5996)
Group Bookings: Call 865-428-6789 or email [email protected]
Schedule: Mon-Sat 7:30am - 8:00pm ET, Sun 8:00am - 7:00pm ET

Training Platform:

Booking Platform:

Phone call with reservation center.

Private Location:

N/A

Transfer Booking:

No

Commission Rate:

10%

Travel Insurance:

Use Allianz

Benefits:

FAQs:

- Agents must call in for reservations and use Boardwalk’s CLIA number (00039054).
- No commission on tickets, only on the hotel stay.
- Email invoice to [email protected]
- Submit for commission request on our website after you send in the invoice
- Commission only on DreamMore Resort and Spa, and Heartsong Lodge and Resort (10%)
- Commission paid only on Regular, AAA and AARP rates

List of places with resident sales restrictions (we cannot sell to people living in these places):

  • Cuba
  • North Korea
  • Iran
  • Syria
  • Crimea (region of Ukraine)
  • Russia
  • Belarus
  • Donetsk (region of Ukraine)
  • Luhansk (region of Ukraine)
  • Kherson (region of Ukraine)
  • Zaporizhzhia (region of Ukraine)

Boardwalk Travel agents should always offer travel insurance to each client. It will protect their travel and limit the risk of losing a customer because they were never offered a travel protection plan. Let the client be the one to reject, but every agent should offer it to every client.

7 Reasons to Buy Travel Insurance

Travel insurance isn’t just for expensive vacations. Travel insurance isn’t just for trips overseas. And travel insurance isn’t just for long journeys.

It’s essential to buy travel insurance for every trip, because you never know what might happen when you’re far from home! Every year, 55 million Americans purchase Allianz Travel Insurance to protect them against the most common travel mishaps.

Not sure if you need to insure your trip? Here are the top seven reasons to buy travel insurance.

1. Because you don’t want to lose all your money if you have to cancel your trip.

Even the best-planned trips sometimes have to be canceled. But many travel providers—such as tour operators, cruise lines and airlines—offer minimal or no refunds for last-minute cancellations. If this happens, can you afford to lose all the money you’ve spent on your trip?

One of the best reasons to buy travel insurance is having the protection of trip cancellation benefits. These can reimburse you for prepaid, nonrefundable trip costs when you must cancel for a covered reason. When you get your money back, you can book your vacation for another, brighter day.

What if you need to cancel for a reason that’s not covered? If you think that’s a possibility, consider buying the Cancel Anytime upgrade. Available on our most popular plans, OneTrip Prime and OneTrip Premier, Cancel Anytime can reimburse 80% of your lost non-refundable trip costs if you cancel your trip for almost any unforeseeable reason your plan does not already cover. That way, you can travel with confidence.

2. Because accidents can—and do—happen while traveling.

Healthy travelers often think they don’t need emergency medical insurance. The truth is, no one’s immune from illness and injury. We receive thousands of calls each year from American Allianz Travel Insurance customers who are experiencing a medical crisis during their trip, such as trauma, broken bones, heart attacks, and strokes. When you have travel insurance, you can contact 24-hour assistance for help in an emergency. Our team of experts can get you the help you need and may even be able to arrange payment in advance for covered emergency medical care.

3. Because your health insurance probably won’t work overseas.

If you get seriously sick or hurt in another country, don’t expect your health insurance card to help. “Many foreign medical facilities and providers require cash payment up front and do not accept U.S. insurance plans. Medicare does not provide coverage outside of the United States,” the U.S. Department of State warns.1 When you have travel insurance with emergency medical and dental benefits, it can pay for losses due to covered medical and dental emergencies that occur during your trip.

4. Because medical evacuations can be really expensive.

If you get seriously sick or badly hurt while traveling overseas, and you need to be taken via helicopter to the nearest high-quality hospital, the cost can be enormous. In some parts of the world, a medical evacuation can potentially cost six figures—and that doesn’t even include the expense of getting you home again.

Travel insurance with emergency medical transportation benefits can pay for you to be transported to the nearest appropriate facility if you suffer a covered illness or injury during your trip and our medical assistance team determines that the local medical facilities are unable to provide appropriate treatment. It can also pay for specialized transportation to bring you home, once your condition is stable.

5. Because travel delays are inevitable.

Airlines’ on-time stats rise and fall from year to year, but on average, around 18% of domestic flights are delayed.3 That’s not even counting the flights that are canceled! That’s why you need travel insurance with travel delay benefits, which can reimburse you for additional accommodation, meals or travel expenses and lost prepaid expenses due to a covered departure delay. You’ll be much happier if you have insurance that can reimburse you for your airport lunch or unexpected extra night in the hotel.

Here’s some even better news: You can get paid $100 per insured person, per day for a covered travel or baggage delay if you have SmartBenefits® (included with the OneTrip Prime and OneTrip Premier plans). You don’t need to provide any receipts—just proof of the delay!

6. Because a missing bag can ruin your trip.

In a recent survey, more than half of travelers said an airline had lost their luggage in the past. Just 34% of them ever got their missing bags back, and 72% said they’d lost an irreplaceable item.

When your suitcase goes AWOL, travel insurance can save the day. Baggage delay benefits can reimburse you for the reasonable additional purchase of essential items during your trip if your baggage is delayed or misdirected by a common carrier for 24 hours or more. Baggage loss/damage benefits can reimburse you for the actual price, actual cash value, repair or replacement of your lost/damaged items—whichever is less—based on the limits in your insurance policy’s letter of confirmation. Just remember: The best place for truly irreplaceable items is in your carry-on luggage, or at home.

7. Because sometimes, even expert travelers need a little help. 

One of the best reasons to buy travel insurance is the peace of mind you get from knowing help’s just a phone call away. When you face a crisis while traveling—a medical emergency, a lost passport, a stolen wallet, a natural disaster, etc.—you can always contact 24-hour assistance. Our U.S.-based team of travel experts will do everything in their power to take care of you and help make things right.