Set Sail from Home: How to Become a Cruise Travel Agent

Utopia cruise ship by Royal Caribbean

Have you ever dreamed of turning your love for travel into a thriving career? Learning how to become a cruise travel agent from home offers an incredible opportunity to guide eager travelers to their next cruise adventure. With the cruise industry thriving and an ever-growing clientele seeking unforgettable experiences, now is the perfect time to embark on this exciting journey. In this ultimate guide, we’ll navigate through the essential steps to kickstart your career as a successful cruise travel agent. From understanding the details of the cruising world to mastering the art of personalized customer service, you’ll discover the tools and insights needed to make waves in this dynamic field. Whether you’re a seasoned traveler or new to the industry, our guide will help you chart a course toward success and fulfillment in a profession that offers endless possibilities. Prepare to dive in and explore the world of cruise travel like never before!

The Benefits of Becoming a Cruise Travel Agent

Embarking on a career as a cruise travel agent comes with many benefits that make it an enticing choice for anyone passionate about travel and customer service. One of the most significant advantages is the ability to work from home. Gone are the days of commuting to an office; as a cruise travel agent, you can set up your workspace in the comfort of your home, allowing for a flexible work-life balance. This flexibility is particularly appealing to those with families or other commitments that require a non-traditional work schedule. The freedom to manage your own time can lead to increased job satisfaction and a better quality of life.

Another compelling benefit is the opportunity to earn additional income. Cruise travel agents receive commissions from cruise lines for each booking they secure. With the right marketing strategies and a growing client base, these commissions can add up quickly. Additionally, many cruise lines offer incentives and bonuses for high-performing agents, providing further financial motivation. The potential for earning is not capped, meaning the more effort you put into your business, the greater the financial rewards can be.

Becoming a cruise travel agent from home also allows you to indulge in your passion for travel. Travel agent perks often include discounted or even complimentary cruises, allowing agents to experience the product they are selling firsthand. This not only provides a fantastic opportunity for personal enjoyment but also equips you with valuable insights and firsthand knowledge to share with your clients. Experiencing different ships, itineraries, and destinations enhances your credibility and ability to provide expert advice, ultimately leading to higher client satisfaction and repeat business.

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a business. your way.

Boardwalk Travel Agency is one of the fastest-growing host agencies in the country.
Join our team today and begin building your travel business on your own terms.

Understanding the Cruise Industry Landscape

To succeed as a cruise travel agent, it’s crucial to have a comprehensive understanding of the cruise industry landscape. The cruise industry is an ever-evolving sector with a diverse range of products and services. From luxury liners to budget-friendly options, understanding the different types of cruises available is essential. Familiarize yourself with major cruise lines, such as Royal Caribbean, Carnival, Disney Cruise Lines, and Norwegian, as well as niche operators like Viking River Cruises and Virgin Voyages. Each company caters to a specific market segment, and knowing their unique selling points will help you match clients with the perfect cruise experience.

Additionally, staying informed of industry trends is important for your success. The cruise industry is influenced by various factors, including economic conditions, geopolitical events, and environmental concerns. For instance, the rise of sustainable travel has led to more cruise lines adopting eco-friendly practices and itineraries. Understanding these trends allows you to provide informed recommendations to your clients and stay ahead of the competition. Regularly reading industry publications, attending webinars, and participating in trade shows can help you stay updated on the latest developments.

It’s also important to understand the logistics and operations of cruise travel. This includes knowledge of embarkation and disembarkation processes, port regulations, and onboard amenities and services. Being well-versed in these aspects enables you to assist clients with all aspects of their cruise journey, from pre-departure preparations to post-cruise follow-ups. A thorough understanding of the industry landscape not only enhances your credibility as an expert but also builds trust with your clients, leading to long-term relationships and repeat business.

Essential Skills for a Successful Cruise Travel Agent

To thrive as a cruise travel agent, certain skills are indispensable. First and foremost, excellent communication skills are a must. As a travel agent, you will be interacting with clients, cruise line representatives, and possibly even travel bloggers and influencers. Being able to convey information clearly and effectively is crucial. This includes not only verbal communication but also written correspondence. Crafting compelling emails, social media posts, and marketing materials can significantly impact your ability to attract and retain clients.

Another valuable skill is attention to detail. Booking a cruise involves numerous details, from cabin selections and dining preferences to shore excursions and travel insurance. Being detailed in your work ensures that every aspect of your clients’ trips is planned and executed flawlessly. This attention to detail also extends to keeping accurate records, managing deadlines, and following up on pending tasks.

Strong problem-solving abilities are also useful for cruise travel agents. The travel industry can be unpredictable, with unforeseen issues such as itinerary changes, weather disruptions, or client emergencies. Being able to think on your feet and provide quick, effective solutions is essential. This not only helps in resolving issues promptly but also builds your reputation as a reliable and resourceful agent. By demonstrating your ability to handle challenges efficiently, you can foster trust and loyalty among your clients.

Disney Cruise Line Treasure ship

Finding the Right Host Agency to Partner With

Partnering with a host agency can be a game-changer for new cruise travel agents. A host agency provides the support and resources needed to kickstart your business, including access to booking systems, marketing tools, and training programs. When choosing a host agency, it’s important to consider several factors to ensure a good fit.

Start by researching different host agencies and comparing their offerings. Look for agencies with a strong cruise offering and a great reputation in the industry. Reading reviews and testimonials from other agents can provide valuable insights into the agency’s reliability and support. Additionally, consider the commission structure and fees. Some host agencies charge a monthly fee, while others take a percentage of your commissions. Understanding these financial arrangements is crucial to making an informed decision.

Another important factor is the level of support and resources provided. A good host agency should offer comprehensive training programs, marketing assistance, and access to a network of experienced agents. This support can be invaluable, especially when you’re just starting out.

We’re biased, of course, but check out our article on why we think Boardwalk is the best host agency for travel agents.

Marketing Your Cruise Travel Agency

Effective marketing is essential to attract clients and grow your cruise travel agency. Start by establishing an online presence. You can create a Facebook page, Instagram account, LinkedIn page, or even build a simple website to advertise your services. You can use these tools to easily (and affordably) showcase your services, expertise, and client testimonials.

Content marketing is another powerful strategy. Start a blog on your website where you can share tips, destination guides, and cruise reviews. Providing valuable and informative content not only helps establish you as an expert but also improves your website’s SEO, driving more traffic to your site. Additionally, consider creating video content, such as virtual ship tours or destination highlights, to engage your audience and showcase your knowledge.

Networking and building relationships within the travel industry can also enhance your marketing efforts. Attend trade shows, webinars, and industry events to connect with other travel professionals and potential clients. Joining industry associations like CLIA can provide valuable networking opportunities and access to exclusive resources. Building a strong network not only helps with referrals but also keeps you informed about the latest industry trends and developments.

Building Strong Client Relationships

Building strong client relationships is the cornerstone of a successful cruise travel agency. Start by understanding your clients’ needs and preferences. Take the time to listen and ask questions to get a clear picture of what they are looking for in a cruise experience. This personalized approach not only helps you provide tailored recommendations but also shows your clients that you genuinely care about their satisfaction.

Excellent customer service is key to building long-term relationships. Be responsive and accessible, promptly addressing any questions or concerns your clients may have. Providing timely updates and follow-ups can also enhance the client experience. Additionally, consider going the extra mile by offering personalized touches, such as sending a thank-you note or a small gift after a booking. These gestures can leave a lasting impression and encourage repeat business.

Building trust is crucial in the travel industry. Be transparent and honest in your dealings with clients, providing accurate information and setting realistic expectations. If an issue arises, be proactive in resolving it and keep your clients informed throughout the process. By consistently delivering exceptional service and building trust, you can foster loyalty and turn your clients into advocates who refer your services to others.

Family cruise - Disney cruise destinations in 2024

Common Challenges and How to Overcome Them

While becoming a cruise travel agent from home is rewarding, it does come with its share of challenges. One common challenge is dealing with fluctuating demand. The travel industry can be unpredictable, with seasonal variations and external factors affecting booking volumes. To overcome this, diversify your offerings by promoting a range of cruises and destinations. Additionally, consider targeting different market segments, such as families, solo travelers, or luxury clients. This diversification can help stabilize your business and reduce the impact of fluctuations.

Another challenge is staying updated with the constant changes in the industry. Cruise lines frequently update their itineraries, policies, and promotions. Keeping up with these changes can be overwhelming. To manage this, establish a routine for staying informed. Subscribe to industry newsletters, participate in webinars, and join professional associations. Additionally, leverage your network of fellow agents and industry contacts to share information and insights.

Managing client expectations can also be challenging. Clients may have unrealistic expectations or encounter issues during their cruise. To address this, set clear expectations from the outset. Provide detailed information about the cruise experience, including potential challenges or limitations. If an issue arises, handle it with empathy and professionalism, keeping the client informed and working towards a resolution. By managing expectations and resolving issues effectively, you can maintain client satisfaction and trust.

Next Steps for Aspiring Agents

Embarking on a career as a cruise travel agent offers a unique opportunity to combine your passion for travel with a rewarding profession. By understanding the industry landscape, honing essential skills, and taking strategic steps to get started, you can set yourself up for success. Partnering with the best host agency and implementing effective marketing strategies will help you attract clients and grow your business. Building strong client relationships and overcoming common challenges will ensure long-term success and fulfillment in your career.

As you embark on this exciting journey, remember that continuous learning and adaptability are key. The travel industry is dynamic, and staying updated with the latest trends and developments will keep you ahead of the curve. Leverage the resources and support available through industry associations and your professional network to enhance your knowledge and skills.

Finally, embrace your passion for travel and let it shine through in your work. Your enthusiasm and expertise will not only attract clients but also ensure they have unforgettable cruise experiences. With dedication, perseverance, and a client-centric approach, you can navigate the path to becoming a successful cruise travel agent, transforming your love for travel into a thriving and fulfilling career.

If you’re ready to dive in, join the Boardwalk team and we’ll help you set sail today.

Bon voyage!

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GUIDE TO SUPPLIER RESERVATION NUMBERS

Allianz:  11-digit alpha-numeric (starts with an E)

Away We Go:  INV # (INV-1234)

Expedia TAAP:  14-digit itinerary # (starts with a 7)

Disney Packages (all resorts):  Confirmation #

Disney World and Aulani Room Only bookings:  Travel Plan # (starts with a 7)

Disney World Ticket Only:  12-digit alpha-numeric confirmation #

Disney World VIP tours:  12-digit alpha-numeric SNAP #

Disneyland Room Only bookings:  Confirmation #

Disneyland VIP tours:  Tour ID #

Disneyland Ticket Only:  20-digit confirmation # (starts with DD)

Carnival:  6-digit alpha-numeric booking #

Celebrity:  5-7 numeric digit booking #

Holland America:  6-digit alpha-numeric booking #

Marriott:  8-digit numeric confirmation #

Mears:  Submit separate requests for each *1 and *2 booking numbers (if applicable)

MSC Cruise Line:  8-digit numeric booking #

Norwegian Cruise Line:  8-digit numeric booking #

Princess Cruise Line:  6-digit alpha-numeric booking #

Royal Caribbean:  5-7 numeric digit booking #

Sandals:  8-digit numeric booking #

Scooterbug:  7-digit alpha-numeric, starts with a letter (R-123456)

Universal direct-booking (non-VAX):  9-digit alpha-numeric booking #

Universal (booked via VAX): 8-digit alpha-numeric VAX booking #

VAX:  8-digit alpha-numeric booking #

Viator:  BR # (booking reference)

Viking Cruise Line:  7-digit numeric booking #

Virgin Voyages:  6-digit numeric booking #

Phone/Text: 407-743-5252

Starting in mid-2025, most EU countries will require foreign travelers to apply for ETIAS before traveling to Europe. In the past, most travelers with a valid passport did not require any kind of VISA to travel to EU countries. While this remains true, they will need to apply for ETIAS before traveling. Here’s everything you need to know about this new program and how you can help your clients apply before they travel.

What is ETIAS?

The European Travel Information and Authorization System or ETIAS is a new travel documentation system that the EU is implementing for passport holders of 59 countries including the U.S.A. Most countries in the EU will require travelers to apply for ETIAS before visiting.

How do I apply for ETIAS?

You will apply for ETIAS on their main website. Note that they are currently not requiring travelers to submit applications at this time. Anyone traveling closer to mid 2025 should check their website for updates.

What’s required to apply for ETIAS?

Your clients will need to provide a valid passport (with at least 3 months of validity left and traveling before it expires). They will also need to pay a €7 application fee per person.

What type of travel requires ETIAS?

Your clients will need to apply for ETIAS if they are flying into a country that requires it or plan to step foot in a country that requires it. This includes guided travel, cruises and river cruises. The supplier will provide more information about ETIAS and what is required of the client before or after the booking.

Do my clients have to apply for ETIAS everytime they travel to EU countries?

No. ETIAS is valid for 3 years or until your clients passports expire; whichever comes first. If your clients renew their passport, they will then need to reapply for ETIAS before visiting most EU countries.

How can I apply for ETIAS on behalf of my clients?

As a Travel Professional you can apply for ETIAS on behalf of your clients. You will go through the same application process as anyone except there will be an extra step where both the client(s) and yourself will sign a declaration of representation stating that that all parties understand you are filing on their behalf and will do so correctly.

In some cases it may be easier to have your clients apply themselves with you walking them through the steps of doing so.

When should I apply for ETIAS?

You should apply for ETIAS BEFORE you purchase tickets or make reservations.

Most applications will be processed within minutes and at the latest within 96 hours. However, some applicants may be asked to provide additional information or documentation or to participate in an interview with national authorities, which may take up to additional 30 days.

my disney experience logo

Prepare for Your Walt Disney World Vacation

Take action now to prepare for your upcoming Walt Disney World® vacation! Link your reservation and tickets to stay informed about important next steps and key planning dates, including important Know Before You Go resources.
Follow these simple steps to get started:

Register or Sign In to Start Your DisneyExperience.com

This will take you to the My Disney Experience website. Sign in using your Disney Account or create one. Then, create your Family and Friends list for your travel party. You'll need this to assign Tickets to them and to make Theme Park reservations.

Link your reservation

Once you're signed in to My Disney Experience, enter your Resort Confirmation number provided by your Travel Professional.

Please note: You'll need to verify the names of everyone on this reservation. If you need to make any modifications, we recommend you contact your Travel Professional before you link your reservation.

Link your Walt Disney World Ticket or Pass

To prepare for making Theme Park reservations, each Guest ages 3+ in your travel party must have a valid ticket linked for each day they wish to visit the Disney Parks.

Please note: If you have a room and ticket package for a select Walt Disney World Resort hotel, your tickets will be included when you link your Disney Resort reservation and you can skip Step 3.

Make your Theme Park Reservation in the Disney Park Pass System

Choose the date and Theme Park that you'd like to visit from the available reservations in the Disney Park Pass system via My Disney Experience. Please note that dates and Theme Park selections are limited and subject to availability. Remember, to enter a Walt Disney World Theme Park, each Guest ages 3+ in your travel party must have both a valid ticket for admission and a Theme Park Reservation for the same Park on the same date, for each day they wish to visit.

Review and Confirm Your Plans

Carefully review and confirm your selected park and date. Once confirmed, your reservation will appear in My Plans on the My Disney Experience website.

DOLLYWOOD

Customer Service:

Bookings: Agents must call 1-800-DOLLYWOOD (1-800-365-5996)
Group Bookings: Call 865-428-6789 or email [email protected]
Schedule: Mon-Sat 7:30am - 8:00pm ET, Sun 8:00am - 7:00pm ET

Training Platform:

Booking Platform:

Phone call with reservation center.

Private Location:

N/A

Transfer Booking:

No

Commission Rate:

10%

Travel Insurance:

Use Allianz

Benefits:

FAQs:

- Agents must call in for reservations and use Boardwalk’s CLIA number (00039054).
- No commission on tickets, only on the hotel stay.
- Email invoice to [email protected]
- Submit for commission request on our website after you send in the invoice
- Commission only on DreamMore Resort and Spa, and Heartsong Lodge and Resort (10%)
- Commission paid only on Regular, AAA and AARP rates

List of places with resident sales restrictions (we cannot sell to people living in these places):

  • Cuba
  • North Korea
  • Iran
  • Syria
  • Crimea (region of Ukraine)
  • Russia
  • Belarus
  • Donetsk (region of Ukraine)
  • Luhansk (region of Ukraine)
  • Kherson (region of Ukraine)
  • Zaporizhzhia (region of Ukraine)

Boardwalk Travel agents should always offer travel insurance to each client. It will protect their travel and limit the risk of losing a customer because they were never offered a travel protection plan. Let the client be the one to reject, but every agent should offer it to every client.

7 Reasons to Buy Travel Insurance

Travel insurance isn’t just for expensive vacations. Travel insurance isn’t just for trips overseas. And travel insurance isn’t just for long journeys.

It’s essential to buy travel insurance for every trip, because you never know what might happen when you’re far from home! Every year, 55 million Americans purchase Allianz Travel Insurance to protect them against the most common travel mishaps.

Not sure if you need to insure your trip? Here are the top seven reasons to buy travel insurance.

1. Because you don’t want to lose all your money if you have to cancel your trip.

Even the best-planned trips sometimes have to be canceled. But many travel providers—such as tour operators, cruise lines and airlines—offer minimal or no refunds for last-minute cancellations. If this happens, can you afford to lose all the money you’ve spent on your trip?

One of the best reasons to buy travel insurance is having the protection of trip cancellation benefits. These can reimburse you for prepaid, nonrefundable trip costs when you must cancel for a covered reason. When you get your money back, you can book your vacation for another, brighter day.

What if you need to cancel for a reason that’s not covered? If you think that’s a possibility, consider buying the Cancel Anytime upgrade. Available on our most popular plans, OneTrip Prime and OneTrip Premier, Cancel Anytime can reimburse 80% of your lost non-refundable trip costs if you cancel your trip for almost any unforeseeable reason your plan does not already cover. That way, you can travel with confidence.

2. Because accidents can—and do—happen while traveling.

Healthy travelers often think they don’t need emergency medical insurance. The truth is, no one’s immune from illness and injury. We receive thousands of calls each year from American Allianz Travel Insurance customers who are experiencing a medical crisis during their trip, such as trauma, broken bones, heart attacks, and strokes. When you have travel insurance, you can contact 24-hour assistance for help in an emergency. Our team of experts can get you the help you need and may even be able to arrange payment in advance for covered emergency medical care.

3. Because your health insurance probably won’t work overseas.

If you get seriously sick or hurt in another country, don’t expect your health insurance card to help. “Many foreign medical facilities and providers require cash payment up front and do not accept U.S. insurance plans. Medicare does not provide coverage outside of the United States,” the U.S. Department of State warns.1 When you have travel insurance with emergency medical and dental benefits, it can pay for losses due to covered medical and dental emergencies that occur during your trip.

4. Because medical evacuations can be really expensive.

If you get seriously sick or badly hurt while traveling overseas, and you need to be taken via helicopter to the nearest high-quality hospital, the cost can be enormous. In some parts of the world, a medical evacuation can potentially cost six figures—and that doesn’t even include the expense of getting you home again.

Travel insurance with emergency medical transportation benefits can pay for you to be transported to the nearest appropriate facility if you suffer a covered illness or injury during your trip and our medical assistance team determines that the local medical facilities are unable to provide appropriate treatment. It can also pay for specialized transportation to bring you home, once your condition is stable.

5. Because travel delays are inevitable.

Airlines’ on-time stats rise and fall from year to year, but on average, around 18% of domestic flights are delayed.3 That’s not even counting the flights that are canceled! That’s why you need travel insurance with travel delay benefits, which can reimburse you for additional accommodation, meals or travel expenses and lost prepaid expenses due to a covered departure delay. You’ll be much happier if you have insurance that can reimburse you for your airport lunch or unexpected extra night in the hotel.

Here’s some even better news: You can get paid $100 per insured person, per day for a covered travel or baggage delay if you have SmartBenefits® (included with the OneTrip Prime and OneTrip Premier plans). You don’t need to provide any receipts—just proof of the delay!

6. Because a missing bag can ruin your trip.

In a recent survey, more than half of travelers said an airline had lost their luggage in the past. Just 34% of them ever got their missing bags back, and 72% said they’d lost an irreplaceable item.

When your suitcase goes AWOL, travel insurance can save the day. Baggage delay benefits can reimburse you for the reasonable additional purchase of essential items during your trip if your baggage is delayed or misdirected by a common carrier for 24 hours or more. Baggage loss/damage benefits can reimburse you for the actual price, actual cash value, repair or replacement of your lost/damaged items—whichever is less—based on the limits in your insurance policy’s letter of confirmation. Just remember: The best place for truly irreplaceable items is in your carry-on luggage, or at home.

7. Because sometimes, even expert travelers need a little help. 

One of the best reasons to buy travel insurance is the peace of mind you get from knowing help’s just a phone call away. When you face a crisis while traveling—a medical emergency, a lost passport, a stolen wallet, a natural disaster, etc.—you can always contact 24-hour assistance. Our U.S.-based team of travel experts will do everything in their power to take care of you and help make things right.