Marketing Intro
This is how you’re going to find your clients. While some may come easy, like friends and family, others may take some work. Let’s dive into what it takes to find clients and some of the proven ways agents have done so.
Social Media
This is the modern-day word-of-mouth. It’s free and anyone who has a good experience with you will do it. Start off by creating a Facebook Page or Group with your agency name. Choose some attractive photos for your headers and consider putting an image of yourself or logo as this makes it more personal.
Next you’ll want a great description of your services and a way for people to contact you. Facebook Messenger is a great way for them to do this. Next you’ll want to start off with an introduction post. Let people know who you are, why you love booking travel and some of your favorite destinations or experiences.
Now keep posting! Try and post as often as you can as this will imprint your agency into the minds of those who see them. Then when they’re looking to book a vacation they’ll think of you!
If you’re having trouble thinking of post ideas, you can use the Disney Travel Agent (DTA) emails that are sent out by Disney almost daily. Just copy and paste the text, edit out any mention of travel agent or client stuff, and use the image that came with it (just don’t modify it in anyway).
You should also think about creating an Instagram account or TikTok if you’re into videos. These are the hottest social media platforms right now.
Boardwalk recommends using Branch Up. Branch up is a free, professional marketing service for travel professionals.
For those agents who sell Royal Caribbean, Celebrity Cruises and Silversea, Boardwalk recommends using Rallio. Rallio is an automated All-in-One social Media tool. Click here to learn more.
For those agents who specialize in Disney or need some help marketing Disney, DisneyCopyright.com can help. With this tool, agents can unlock the marketing assets of everything Disney. Choose Disney Travel Agents -> Marketing Tools -> Disney Copyright -> Request Access. Use our BDM (Michael Cooke) and complete the form and click submit.
Businesses
Think outside the box for a minute and go beyond the internet. Going into and meeting with local businesses can net you…well, a lot of business! Think about dentists, orthodontics and even doctors offices. While they don’t have a ton of employees, they do have a TON of patients. Tell them about your business and work out a special offer for their patients who book with you. An example of this would be a $25 Disney Gift Card to anyone who books a package with you. It’s a win-win-win. Send the thank you gift card on the clients first day of travel as an e-gift for them to use at the parks.
Other businesses that do have a lot of employees love to offer them perks. Meet with the HR department and do the same gift idea as above. Any employee who books with you gets a Gift Card to use on their vacation.
Schools
Schools are a great place to find clients. Reach out to a school or school district and see if you can send some marketing flyers home with the kids or sponsor something for them. This has the potential to bring in hundreds of clients for you with little work up-front. Be sure to get approval first before sending anything!
Conventions
Lastly, attend as many conventions as you can. It doesn’t matter the topic of it. Everyone recognizes the Disney brand and has some sort of connection to it. Offer free popcorn and hand out business cards. Maybe even do a drawing. If the convention accepts your request for a booth, go for it! It’s also a great way to meet other small business owners.
Images
You are welcome to use any of the images included in this image repository for your agency including social media, marketing etc. These images may be downloaded and modified.
Please remember that all images from Disney Travel Agent and Disney-owned websites are subject to copyright and cannot be used without permission. Emails from Disney Travel Agents may be used as promotional material including wording and images. You may not modify the images in anyway when using them.
Copyright
You may have a ton of questions about copyright and Disney. Like any company, Disney wants to protect its name, image and brand in general. This means the use of them when marketing travel to clients or potential clients. It’s best not to use any image that’s owned by Disney in your marketing material or social media posts. Use our images above for things like that.
When choosing an agency name don’t use any Disney names or characters. Something like “Magical” is fine but something like “Mickey Vacations” or “Disney Vacations” is not okay. You can use these words in your posts but be aware of nomenclatures. This is the little R or TM symbols that come after a word that is trademarked. Be sure to mimic them when mentioning things like Disneyland® Resort in your marketing materials. We highly recommend you create a mini-Disney website to share with your clients as these have taken care of this for you.