AGENT Marketing Intro

Marketing Intro

This is how you’re going to find your clients. While some may come easy, like friends and family, others may take some work. Let’s dive into what it takes to find clients and some of the proven ways agents have done so.

Social Media

This is the modern-day word-of-mouth. It’s free and anyone who has a good experience with you will do it. Start off by creating a Facebook Page or Group with your agency name. Choose some attractive photos for your headers and consider putting an image of yourself or logo as this makes it more personal.

Next you’ll want a great description of your services and a way for people to contact you. Facebook Messenger is a great way for them to do this. Next you’ll want to start off with an introduction post. Let people know who you are, why you love booking travel and some of your favorite destinations or experiences.

Now keep posting! Try and post as often as you can as this will imprint your agency into the minds of those who see them. Then when they’re looking to book a vacation they’ll think of you!

If you’re having trouble thinking of post ideas, you can use the Disney Travel Agent (DTA) emails that are sent out by Disney almost daily. Just copy and paste the text, edit out any mention of travel agent or client stuff, and use the image that came with it (just don’t modify it in anyway).

You should also think about creating an Instagram account or TikTok if you’re into videos. These are the hottest social media platforms right now.

Boardwalk recommends using Branch Up. Branch up is a free, professional marketing service for travel professionals.

For those agents who sell Royal Caribbean, Celebrity Cruises and Silversea, Boardwalk recommends using Rallio. Rallio is an automated All-in-One social Media tool. Click here to learn more.

For those agents who specialize in Disney or need some help marketing Disney, DisneyCopyright.com can help. With this tool, agents can unlock the marketing assets of everything Disney. Choose Disney Travel Agents -> Marketing Tools -> Disney Copyright -> Request Access. Use our BDM (Michael Cooke) and complete the form and click submit.

Businesses

Think outside the box for a minute and go beyond the internet. Going into and meeting with local businesses can net you…well, a lot of business! Think about dentists, orthodontics and even doctors offices. While they don’t have a ton of employees, they do have a TON of patients. Tell them about your business and work out a special offer for their patients who book with you. An example of this would be a $25 Disney Gift Card to anyone who books a package with you. It’s a win-win-win. Send the thank you gift card on the clients first day of travel as an e-gift for them to use at the parks.

Other businesses that do have a lot of employees love to offer them perks. Meet with the HR department and do the same gift idea as above. Any employee who books with you gets a Gift Card to use on their vacation.

Schools

Schools are a great place to find clients. Reach out to a school or school district and see if you can send some marketing flyers home with the kids or sponsor something for them. This has the potential to bring in hundreds of clients for you with little work up-front. Be sure to get approval first before sending anything!

Conventions

Lastly, attend as many conventions as you can. It doesn’t matter the topic of it. Everyone recognizes the Disney brand and has some sort of connection to it. Offer free popcorn and hand out business cards. Maybe even do a drawing. If the convention accepts your request for a booth, go for it! It’s also a great way to meet other small business owners.

Images

You are welcome to use any of the images included in this image repository for your agency including social media, marketing etc. These images may be downloaded and modified.

Please remember that all images from Disney Travel Agent and Disney-owned websites are subject to copyright and cannot be used without permission. Emails from Disney Travel Agents may be used as promotional material including wording and images. You may not modify the images in anyway when using them.

Copyright

You may have a ton of questions about copyright and Disney. Like any company, Disney wants to protect its name, image and brand in general. This means the use of them when marketing travel to clients or potential clients. It’s best not to use any image that’s owned by Disney in your marketing material or social media posts. Use our images above for things like that.

When choosing an agency name don’t use any Disney names or characters. Something like “Magical” is fine but something like “Mickey Vacations” or “Disney Vacations” is not okay. You can use these words in your posts but be aware of nomenclatures. This is the little R or TM symbols that come after a word that is trademarked. Be sure to mimic them when mentioning things like Disneyland® Resort in your marketing materials. We highly recommend you create a mini-Disney website to share with your clients as these have taken care of this for you.

 

WE'RE A HOST AGENCY FOR ALL

my disney experience logo

Prepare for Your Walt Disney World Vacation

Take action now to prepare for your upcoming Walt Disney World® vacation! Link your reservation and tickets to stay informed about important next steps and key planning dates, including important Know Before You Go resources.
Follow these simple steps to get started:

Register or Sign In to Start Your DisneyExperience.com

This will take you to the My Disney Experience website. Sign in using your Disney Account or create one. Then, create your Family and Friends list for your travel party. You'll need this to assign Tickets to them and to make Theme Park reservations.

Link your reservation

Once you're signed in to My Disney Experience, enter your Resort Confirmation number provided by your Travel Professional.

Please note: You'll need to verify the names of everyone on this reservation. If you need to make any modifications, we recommend you contact your Travel Professional before you link your reservation.

Link your Walt Disney World Ticket or Pass

To prepare for making Theme Park reservations, each Guest ages 3+ in your travel party must have a valid ticket linked for each day they wish to visit the Disney Parks.

Please note: If you have a room and ticket package for a select Walt Disney World Resort hotel, your tickets will be included when you link your Disney Resort reservation and you can skip Step 3.

Make your Theme Park Reservation in the Disney Park Pass System

Choose the date and Theme Park that you'd like to visit from the available reservations in the Disney Park Pass system via My Disney Experience. Please note that dates and Theme Park selections are limited and subject to availability. Remember, to enter a Walt Disney World Theme Park, each Guest ages 3+ in your travel party must have both a valid ticket for admission and a Theme Park Reservation for the same Park on the same date, for each day they wish to visit.

Review and Confirm Your Plans

Carefully review and confirm your selected park and date. Once confirmed, your reservation will appear in My Plans on the My Disney Experience website.

DOLLYWOOD

Reservations:

Agents must call to book: 1-800-DOLLYWOOD (1-800-365-5996).

Group Bookings:

865-428-6789 or [email protected]

Schedule:

Mon-Sat 7:30am - 8:00pm ET, Sun 8:00am - 7:00pm ET

Booking Platform:

Phone call with reservation center.

Private Location:

N/A

Transfer:

No

Commission Rate:

10%

Customer Service:

1-800-365-5996

Travel Insurance:

Use Allianz

FAQs:

- Agents must call in for reservations and use Boardwalk’s CLIA number (00039054).
- No commission on tickets, only on the hotel stay.
- Email invoice to [email protected]
- Submit for commission request on our website after you send in the invoice
- Commission only on DreamMore Resort and Spa, and Heartsong Lodge and Resort (10%)
- Commission paid only on Regular, AAA and AARP rates

List of places with resident sales restrictions (we cannot sell to people living in these places):

  • Cuba
  • North Korea
  • Iran
  • Syria
  • Crimea (region of Ukraine)
  • Russia
  • Belarus
  • Donetsk (region of Ukraine)
  • Luhansk (region of Ukraine)
  • Kherson (region of Ukraine)
  • Zaporizhzhia (region of Ukraine)

Boardwalk Travel agents should always offer travel insurance to each client. It will protect their travel and limit the risk of losing a customer because they were never offered a travel protection plan. Let the client be the one to reject, but every agent should offer it to every client.

7 Reasons to Buy Travel Insurance

Travel insurance isn’t just for expensive vacations. Travel insurance isn’t just for trips overseas. And travel insurance isn’t just for long journeys.

It’s essential to buy travel insurance for every trip, because you never know what might happen when you’re far from home! Every year, 55 million Americans purchase Allianz Travel Insurance to protect them against the most common travel mishaps.

Not sure if you need to insure your trip? Here are the top seven reasons to buy travel insurance.

1. Because you don’t want to lose all your money if you have to cancel your trip.

Even the best-planned trips sometimes have to be canceled. But many travel providers—such as tour operators, cruise lines and airlines—offer minimal or no refunds for last-minute cancellations. If this happens, can you afford to lose all the money you’ve spent on your trip?

One of the best reasons to buy travel insurance is having the protection of trip cancellation benefits. These can reimburse you for prepaid, nonrefundable trip costs when you must cancel for a covered reason. When you get your money back, you can book your vacation for another, brighter day.

What if you need to cancel for a reason that’s not covered? If you think that’s a possibility, consider buying the Cancel Anytime upgrade. Available on our most popular plans, OneTrip Prime and OneTrip Premier, Cancel Anytime can reimburse 80% of your lost non-refundable trip costs if you cancel your trip for almost any unforeseeable reason your plan does not already cover. That way, you can travel with confidence.

2. Because accidents can—and do—happen while traveling.

Healthy travelers often think they don’t need emergency medical insurance. The truth is, no one’s immune from illness and injury. We receive thousands of calls each year from American Allianz Travel Insurance customers who are experiencing a medical crisis during their trip, such as trauma, broken bones, heart attacks, and strokes. When you have travel insurance, you can contact 24-hour assistance for help in an emergency. Our team of experts can get you the help you need and may even be able to arrange payment in advance for covered emergency medical care.

3. Because your health insurance probably won’t work overseas.

If you get seriously sick or hurt in another country, don’t expect your health insurance card to help. “Many foreign medical facilities and providers require cash payment up front and do not accept U.S. insurance plans. Medicare does not provide coverage outside of the United States,” the U.S. Department of State warns.1 When you have travel insurance with emergency medical and dental benefits, it can pay for losses due to covered medical and dental emergencies that occur during your trip.

4. Because medical evacuations can be really expensive.

If you get seriously sick or badly hurt while traveling overseas, and you need to be taken via helicopter to the nearest high-quality hospital, the cost can be enormous. In some parts of the world, a medical evacuation can potentially cost six figures—and that doesn’t even include the expense of getting you home again.

Travel insurance with emergency medical transportation benefits can pay for you to be transported to the nearest appropriate facility if you suffer a covered illness or injury during your trip and our medical assistance team determines that the local medical facilities are unable to provide appropriate treatment. It can also pay for specialized transportation to bring you home, once your condition is stable.

5. Because travel delays are inevitable.

Airlines’ on-time stats rise and fall from year to year, but on average, around 18% of domestic flights are delayed.3 That’s not even counting the flights that are canceled! That’s why you need travel insurance with travel delay benefits, which can reimburse you for additional accommodation, meals or travel expenses and lost prepaid expenses due to a covered departure delay. You’ll be much happier if you have insurance that can reimburse you for your airport lunch or unexpected extra night in the hotel.

Here’s some even better news: You can get paid $100 per insured person, per day for a covered travel or baggage delay if you have SmartBenefits® (included with the OneTrip Prime and OneTrip Premier plans). You don’t need to provide any receipts—just proof of the delay!

6. Because a missing bag can ruin your trip.

In a recent survey, more than half of travelers said an airline had lost their luggage in the past. Just 34% of them ever got their missing bags back, and 72% said they’d lost an irreplaceable item.

When your suitcase goes AWOL, travel insurance can save the day. Baggage delay benefits can reimburse you for the reasonable additional purchase of essential items during your trip if your baggage is delayed or misdirected by a common carrier for 24 hours or more. Baggage loss/damage benefits can reimburse you for the actual price, actual cash value, repair or replacement of your lost/damaged items—whichever is less—based on the limits in your insurance policy’s letter of confirmation. Just remember: The best place for truly irreplaceable items is in your carry-on luggage, or at home.

7. Because sometimes, even expert travelers need a little help. 

One of the best reasons to buy travel insurance is the peace of mind you get from knowing help’s just a phone call away. When you face a crisis while traveling—a medical emergency, a lost passport, a stolen wallet, a natural disaster, etc.—you can always contact 24-hour assistance. Our U.S.-based team of travel experts will do everything in their power to take care of you and help make things right.